Models With Chronic Disease Feature in Aerie’s Lingerie Campaign
The brand which is known for featuring women of all shapes and sizes, Aerie, yet again caught everyone’s eyes with its new Lingerie campaign.
The American Eagle brand, Aerie, has always tried to be more than just a lingerie and intimate apparel brand by bringing something as unique as its new Lingerie campaign that features many different, unfiltered women – including those who have a chronic illness, disabilities, stretch marks and those who are cancer survivors. While one model can be seen posing with crutches, then there is one posing in her wheelchair. Also, there is one model that can be seen confidently posing with colostomy bags.
On the company’s new campaign, the Global Brand President of Aerie, Jennifer Foyle, said – “Now, more than ever, we want to encourage women everywhere to feel empowered to embrace their own unique qualities and beautiful real selves”.
One of the models from the campaign, Abby Sams, who can be seen wearing a black lace bralette in her wheelchair, shared her excitement on her Instagram by writing – “I am PROUD to say I’ve done this. PROUD to be a part of it. PROUD to be a model representing a community of disabled and chronically ill people. PROUD to be comfortable in my own skin. Being a model in a wheelchair for a major company is kind of a big deal and I want to be transparent about it all. Confidence is hard to come by and even harder to master.”
Another model, Gaylyn Henderson, expressed her excitement for being the part of the campaign by saying that “Having the support of an influential brand like American Eagle to promote positive ostomy awareness has already changed lives, and I know this because of the feedback I am seeing and receiving”.
Similarly, there were following models who were proud to show themselves the way they are.
In an interview, Chelsea Werner, who is a Paralympic gymnast, having down syndrome shared her excitement by saying that – “I was so excited when I heard I was going to be part of this campaign! It got even better when I was shooting it. I got to meet others who have challenges in their lives and my idol Aly Raisman. I feel so proud to be part of this. I hope this spreads a message that we are all unique and beautiful and love to be represented.”
As the Aerie’s campaign got viral on social media, the positive reaction from people was bound to come. A lot of people appreciated Aerie on the Twitter for their initiation.
“Can’t believe there’s a model for American Eagle Outfitters who gets to just rep diabetes devices on the website like it’s no big deal. I love this so stinkin’ much! I already shop at AE, but now it’s making me want to support them even more!
Thank you for this.”
Can’t believe there’s a model for American Eagle Outfitters who gets to just rep diabetes devices on the website like it’s no big deal. I love this so stinkin’ much!
I already shop at AE, but now it’s making me want to support them even more!
Thank you for this, @AEO and @Aerie! pic.twitter.com/7jHdv1Jv2T
— Danica (@DeeMarieIsMe) July 11, 2018
“I need to start shopping at @Aerie more. They demonstrated a wonderful commit to diversity in their models and I hope that this is a theme throughout the entire company. Wow. This is beautiful.”
I need to start shopping at @Aerie more. They demonstrated a wonderful commit to diversity in their models and I hope that this is a theme throughout the entire company. Wow. This is beautiful. #AerieReal pic.twitter.com/hUTmUYNVWY
— Danielle (@ddmarriee) July 11, 2018
One of the person appreciated Aerie by posting “Just when you didn’t think @Aerie could be any more #aeriereal, they put REAL customers as their models; no matter their size, ethnicity, age, etc.”
Well, What Aerie has done is really motivating not for the women who are living with such chronic illness and disabilities, but also for other brands to contribute more to the society by not just being a brand.
Share your views in the comment section to tell how did you find the new campaign by Aerie.